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#REALisBEAUTIFUL launches on social media.
February 26, 2016
By: Melissa Meisel
CHI hair care and celebrity ambassador Zendaya officially unveiled the launch of the #REALisBEAUTIFUL campaign. CHI and Zendaya, who is known for expressing herself through ever changing, bold and exciting looks, have teamed up to show and encourage women to be their authentic self – because being real is being beautiful. The ad campaign highlights six diverse styles, curated by CHI and Zendaya, which showcase the versatility and power hair lends to personal style and expression. “Zendaya ...
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